Brand films
Short and long form films that establish a brand's visual universe and define its identity for years. From concept to final cut, every element serves the story.
Film directorAdvertisingFashionAI cinema
Raphsomar
Cinematic storytelling for the world's most discerning brands.
Advertising, fashion and brand films, directed by a person, in the new era of artificial intelligence. Selected projects only.
A curated portfolio of collaborations
Stories told with iconic brands
Giorgio Armani
EMPORIO ARMANI
MERCEDES-BENZ
LAMBORGHINI
Netflix
L'ORÉAL
Elle
ABODEGO & CO.
EISV
Brand names are used for identification only and belong to their respective owners.
Director's philosophy
Director's philosophy
Every frame is a decision.Every story, a seduction.
I'm Raph, known as Raphsomar. A film director whose work lives where cinematic language meets luxury.
I believe the most powerful brands are not simply seen. They are felt. My job is to turn a brand's story into images people remember: the idea, the look, the pace, down to the last frame of the grade.
Some films are shot with a crew. Some are built with generative tools. Many use both. What never changes is direction. I work with brands and creative directors who know that true luxury cannot be rushed, and who want work that lasts far beyond a campaign cycle.
RaphsomarFilm director
Follow the work
Behind the frames
@raphsomar on Instagram (opens in a new tab)
Recent films, stills and moments from set are published first on Instagram.
Open Instagram (opens in a new tab)
Areas of expertise
The craft
Each discipline approached with obsessive attention to detail, because great luxury films are built where all of them meet.
Fashion and couture
Films that capture not the garment but the feeling it carries. Made with creative directors, stylists and talent to turn a collection's soul into pure visual language.
Lifestyle and hospitality
Hotels, travel and private experiences, filmed so that a place is desired before anyone arrives.
Product cinema
Watches, fragrance, automobiles, spirits. Objects treated with the reverence usually given to a protagonist. Desire built through atmosphere and restraint.
Visual direction
The visual grammar of a whole campaign: colour, light, motion and typographic rhythm, so every touchpoint belongs to the same world.
Campaign direction
Launches, seasonal moments and repositioning. Photography, film and digital storytelling unified under one creative vision.
The new era
Artificial intelligence, directed.
Generative video changes what a film costs and how fast it moves. It does not decide what is worth watching.
On my projects the tools are treated like crew. They are chosen for the shot, briefed, corrected and pushed until the image matches the intention. Script, framing, performance, rhythm, colour and sound are still directed by a person.
- Crew and codeReal shoots and generated scenes combined when the story needs both.
- Fewer limitsFewer locations, permits and travel days when the idea allows it.
- Every screenMasters delivered in every format the campaign runs in: 16:9, 1:1 and 9:16.
How I work
A deliberate process for exceptional work
Discovery
A close look at your brand's world: its DNA, its audience and the space competitors have not yet taken. This is where the story begins.
Vision
Brand truth translated into cinematic language. Mood, tone, pacing, palette and casting, every decision made on purpose and presented with clarity.
Execution
Production directed to the highest standard, with a crew, with generative tools, or both. No compromise on craft, atmosphere or precision of light.
Delivery
Post-production held to the same vision. Colour, sound design and edit rhythm, every frame refined until the work earns its place.
Brand verticals
Sectors I specialise in
My work is deliberately focused. Each client gets both craft and a real understanding of their world.
- Fashion and haute couture
- Fine wines and spirits
- Luxury hospitality
- Private aviation and yachting
- High jewellery and watches
- Premium automotive
- Prestige beauty and fragrance
- Art and cultural institutions
- Exclusive real estate
A note on availability
I work on selected projects only
I deliberately limit the number of collaborations I take on each year. It is a commitment to depth: every brand I work with gets full creative investment, strategic focus and sustained attention.
Apply for a project
Begin a conversation
Ready to create something unforgettable?
If your brand is ready for visual storytelling beyond advertising, I would like to hear about your vision. I reply personally to every qualified inquiry.
stories@raphsomar.com